Most recently, she served as the Chief Marketing Officer for cannabis brands TYSON 2.0 and Ric Flair Drip. She oversaw global marketing strategy including brand development, packaging, experiential, merchandising, celebrity relations, media, DTC, creative direction, community engagement and communications and helped expand the brands to over twenty U.S. states.

Prior to that, she was a leader in the alc/bev space as Head of Commerce Media and Paid Digital Media for Anheuser-Busch’s U.S. portfolio. She built a first of its kind Connected Commerce strategy integrating shopper marketing, e-retail and direct-to-consumer programs and oversaw social and programmatic partnerships, working with companies including Google, Meta, Pinterest, Snapchat, Twitter, Code3, Yahoo and The Trade Desk. Jackie previously served as Digital Media Manager for Anheuser-Busch’s Michelob ULTRA brand family and won two Cannes Reach Lions and one D&AD Pencil Award for her work on Michelob ULTRA Courtside and Michelob ULTRA Pure Gold’s Contract for Change campaigns. Before this, Jackie worked at Adobe, spearheading the Anheuser-Busch account for over fifteen brands. Some of her previous clients include Alex and Ani, St. Jude Children’s Hospital, and Express Scripts. She got her career started working in the nonprofit space, specifically with documentary film and education.

Jackie is an avid activist, having served as a Commissioner on the Environmental Policy Board of the Village of New Paltz, and now volunteers advocating for cannabis reform and mental health. Jackie is also a Reiki practitioner focusing on healing the mind, body and spirit. When she isn’t working at her desk, you can find her at a jam band show, practicing Muay Thai or working on a new recipe to share with her husband and mini-Australian Shepherd, Izzy.